Do gender and personality traits (BFI-10) influence trust? A replication

Trust as a concept found its way to business literature and it became a widely-used variable. Societal trust is systematically measured since 1960s. Later, it was discovered that two statements, which were used as opposite ends of dichotomous questions, are not truly opposite. The aim of this article is to investigate if gender and personality traits influence rating of these two statement. And if so, if it is possible to account for these factors and to create a robust trust indicator from these two statements after all. Big Five Inventory-10 is used to measure personality traits. Findings are that one measure of trust is significantly influenced by agreeableness, while the other is possibly influenced by neuroticism but the relationship is only borderline significant. With regards to the second goal, it is not possible to create a single trust indicator with reasonable properties even with adding personality traits into the equation. This article is a replication of a previous study. This study uses 1-5 Likert scales while the previous used 1-7 Likert scales, while all the questions/statements stayed the same. The difference is that both measures (not only the first measure) of trust were significantly influenced by agreeableness, while neuroticism had a borderline significant impact on the first, not the second measure of trust

Do Gender and Personality Traits Influence Frequency of Use of Deal Sites?

Although deal sites cannot be considered a new technology anymore, there is still only a limited amount of quantitative research on the topic. The paper aims to expand the body of knowledge. The study investigates impact of gender and personality traits on frequency of use of deal sites. Big Five Inventory-10 is used to measure personality traits. Three models are tested. First, all respondents are taken into account, i.e. also ones not aware of deal sites. In the first model, only gender is significant. Second, only respondents aware of deal sites are taken into account. In the second model, neuroticism, openness to experience, gender (and possibly agreeableness) are significant. Third, only respondents who use deal sites are taken into account. In the third model, openness to experience (and possibly extraversion) are significant

Attitude and loyalty to two brands of beer of the same producer

The focus of the presented research is attitude and loyalty to two brands of beer produced by the Carlsberg Group – Tuborg and Carlsberg. Both beers are lagers. The Carlsberg Group markets Tuborg as a more premium brand, and it also aims to promote it to women. Unlike in the Netherlands with one brand – Heineken and unlike in the Czech Republic with many well-known brands by a multitude of producers, the Danish case gives a unique opportunity to investigate if customers truly prefer one of two brands or are approximately equally low with regards to both brands as it is produced by the same company and tastes very similarly (if not the same). The survey was conducted in Denmark. Respondents were Danish (not international) university students; such selection was done in order to ensure familiarity of respondents with both brands

Propensity to Click on Suspicious Links: Impact of Gender, of Age, and of Personality Traits

There already exists a certain, not huge, body of knowledge about impact of personality traits on susceptibility to phishing. But there is a gap when it comes specifically to phishing with links pretending to lead to deal sites. The paper analyzes if gender, age and personality traits influence such behavior. Big Five Inventory traits (extraversion, agreeableness, conscientiousness, neuroticism, openness to experience) and narcissism were used. Impact of openness to experience was significant at 0.05 level, and of narcissism 0.1 level. Significance of remaining independent variables was above 0.1. Openness to experience was linked positively linked to responsible behavior, narcissism was negatively linked

Escapist Motives for Playing On-Line Games: Preliminary Results from an Exploratory Survey

Social games have become popular along with the tremendous growth of social networking sites, esp. Facebook. There is a gap in literature on what motivates people to play Facebook games. This paper studies social games usage behavior of students. We focus on escapist reasons, based on Warmelink, Harteveld and Mayer’s framework (2009) of escapist motives, which identifies four main motives for playing on-line games: mundane breaking, stress relieving, pleasure seeking, and imagination conjuring. In the paper, we report preliminary findings from an exploratory questionnaire survey. Besides importance of escapist motives for playing Facebook and other on-line games, we investigate how they are linked to demographic data such as: age, gender, place of origin, along with other social interactions patterns and social network usage behavior, current gaming status and an estimate of gaming time. According to our study, only 10% of respondents, who have started to play Facebook games, continued to play them. The most important motives for playing games is mundane breaking, the second reason is pleasure seeking, the third is stress relieving, and the least important is imagination conjuring

Microemancipatory practicies in information system development

Different approaches on how to implement or deploy enterprise resource planning (ERPs) systems exist. Although virtually nobody really doubts importance of ERPs for running a business today, there is a sentiment regarding their implementation – both in terms of time and money. In this paper we investigate relationship between factors influencing selection of a specific implementation approach and companies’ ability to stay on budget when implementing ERPs. The question is: whether factors influencing implementation approach then affects to what extent ERP system implementation costs exceed planned costs for implementation. The questionnaire research, focused on this issue, was conducted in Denmark, Slovakia and Slovenia. Dependent variables were percentage of actual ERP system implementation costs and staying on budget vis-à-vis the planned costs and budgets. The independent variables were implementation approach, country, company size, information strategy, representation of the IT department on board level, and number of implemented modules. Main conclusions are that number of modules influences selection of implementation approach and companies with information strategy are more likely to stay on budget. However, implementation approach does not significantly influences implementation costs and clear relationships between factors influencing selection of implementation approach and costs for ERP implementation could not be found